First, be sure to regularly review the lesson on “How to socialise” so that you are armed with the right ammunition for the job.
At home or outside the home, actively create a positive association with textures and sounds.
Every time your dog notices a new type of surface on which to walk, or experiences a new sound that may be a little startling, start the happy-talk and treat-party so that they start to make a positive association with these textures and sounds. Texture/sound predicts happy-talk and delicious food, therefore people and dogs are safe and exciting!
The order of events is paramount here! The dog must notice the stimulus first, THEN the happy-talk starts and meatballs rain from the sky.
We want the dog looking to us with happy anticipation when they notice a texture or a sound.
Snow / water
Truck backing up
Crowd of people
Honking car horn
A person coughing
A person sneezing