+CER: Positive Conditioned Emotional Response

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What are we looking for?

A Conditioned Emotional Response (CER). Just like Pavlov’s dogs would drool at the sound of the bell, we want your dog to perk up and anticipate good things when they see the trigger at a safe distance. This is what we call a CER.

It’s a +CER or a Positive Conditioned Emotional Response when the dog’s anticipation is happy.

It’s a -CER or a Negative Conditioned Emotional Response when the dog’s anticipation is fearful. (This is usually where people reach out for help from us Trainers!)

At this point, you’ll likely still have outbursts if the trigger is too close or intense. That is normal. At a safe distance, hopefully your dog perks up and looks towards you. Is that happening?

Even if it’s just now and again, that’s great! We want this to happen all the time, so if you must, tighten up management and bring the best treats ever – make it as clear as possible to your dog that THIS. IS. THE. BEST. EVER.