For Step 3, try your “Find it” when your dog is distracted. Start with a walk where there ARE some major distractions like people or dogs around. Begin with a lot of distance between you and the distraction. When your dog notices, say “Find it” in a cheerful tone. Then scatter 5-8 small treats on the ground. If it doesn’t work (your dog doesn’t orient to the ground), drop the food anyway and keep pointing it out! The food is NOT contingent on the behaviour! If it still doesn’t get your dog’s attention, do a u-turn and move away from the distraction. Don’t repeat yourself. Next time increase the distance between you and the distraction.